Sole Proprietor, 6/02 – 12/08

 Created 2-year out-patient treatment program, based on the best practices and evidence based treatments

 Grew business 35% YOY

 Responsible for every aspect of the business from inception to over 55 active clients; 33% of market in 2 years

Sales Consultant, 8/08 -7/10

 Sold medical supplies to nursing homes, hospitals, and home health agencies

 Increased overall GP 58%

Associate Product Manager, 7/10-10/12

 Managed the Remedy Advanced Skin Care line worth $32M in annual sales

 Helped create messaging, product positioning and differentiation, and all resources for launch of a surgical glue and new skin care line

 Executed expansion of skin care line into a new retail website as well as strategies for promotional sales

Product Manager, 10/12- 11/14

 Launched antimicrobial scale and led strategic positioning and messaging, including a co-authored article with Axalta Coating Systems, formerly DuPont Performance Coating on the benefits of silver ionic technology

 Developed Global Acute Care product strategy; scope, top features/requirements, business rationale, pricing, marketing strategy, launch priority and timeline

 Utilize sales and market data, pricing strategies, customer segmentation and competitive intelligence to identify product opportunities

Product Manager, 12/14 – 2/16

 Managed the Digital Cardiothoracic Systems and responsible for creating strategic product positioning and messaging

 Executed all conventions, trade shows, and special events including; pre-show communications, recruitment of speakers, development of special promotional campaigns, and post show distribution of leads and tracking ROI

 Launch negative pressure wound therapy system including creation of all collateral and launch kit

Global Product Manager, 4/16 – 12/17

 Launched new line of invisible braces to compete with Invisalign, taking 20% of market share

 Conducted formal and informal market research, gathered post market surveillance information and data and recommended product improvements

 Led and collaborated with cross functional team of Sales, Marketing, R&D, RA & QA, Operations, Supply Chain, and Production for a successful product launch and stage gate activities

Global MarCom Manager, 1/18 – 7/19

 Managed all aspects of global marketing; brochures | print advertising | digital and social media | press releases | website management | email campaigns | all messaging and positioning

 Led market launch of a new SPECT/CT system including creation of all resources and advertising campaigns

 Implemented strategic planning, decreased expenses, redesign of booth with new graphics, and execution of 500 regional trade shows; and 8 major global trades hows

 Performed ongoing market research and analyzed data to identify customer insights to optimize marketing tactics

Marketing Director, 1/21 – 4/22

 Developed annual marketing plans, established monthly marketing campaign goals and reported key performance indicators

 Create consistent messaging and positioning across all marketing activities; print, radio, digital, video, social media, email

 Led the design and implementation of a new website with refreshed brand

Product Manager, 2/22 - present

 Create, execute and manage marketing programs and materials including brochures, online initiatives, advertising, sales specific materials, trade show marketing efforts, and supplier materials

 Develop and manage messaging strategies for both current and new products and channels

 Forecast, track and adjust P/L statements to ensure the product portfolios are within budget

Marketing Strategy Manager